“Can do” isn’t an attitude. It’s an answer.

01 - The Brief

M.C. Green is a third-generation general contractor founded in 1957 by Milt Green. Today, grandson Alec Green is preserving his grandfather’s commitment to quality. He wanted a new website that emphasizes their old-school reliability and new-school techniques, honors their history, and communicates their welcoming culture.

02 - The Process

This project was light on technical information and heavy on narrative elements. With a lean Services page, the meat and potatoes of this website were all in the history, culture, and values. This meant taking the time to learn their story, connect their legacy to future goals, and honor the family ties that built this brand.

03 - The Website

Favorite Lines

“Where we set foot, quality is set in stone.”

“Get Paid in ‘Green’ & Growth”

“‘Can do’ isn’t an attitude. It’s an answer.”