01 - The Brief
AG-CON is a nationwide site development contractor headquartered in Louisiana. They were looking for new branding that would help them define their culture, recruit the right people, and differentiate themselves in both established and emerging industries.
02 - The Process
As the Lead Copywriter on this project, I flew to Louisiana to facilitate a two-day branding workshop to learn everything there is to know about AG-CON. The result? A verbal branding guide that balances their signature Southern charm with the capabilities expected of a federal and environmental contractor bidding on $20M+ projects.
03 - The Verbal Branding Guide
