Roast marshmallows, not people.

01 - The Brief

Write a unique job description for Kindling, an innovative pretzel company founded by the former marketing executives of Kodiak Cakes.

02 - The Process

A viral LinkedIn post caught the eye of Brandon, former VP of Marketing for Kodiak Cakes. His message read: “Two guys who used to work at Kodiak Cakes. We made pretzels. They are pretty good, so we built a fun, kick-ass brand called Kindling. We need help finding our voice. We want to pull people in with wit, charm, and laughter, while avoiding corny, cliché, or stodgy content. It's a tight rope to walk... How's your balance?”

03 - The Result

“She brought our vision for our voice to life! She worked super fast. Her work was such high quality and she was flexible, thoughtful, and thorough. It felt like she has been doing this for decades! Veda brought a familiarity and authenticity to our brand voice that is NOT easy for copywriters to do. She makes people feel as though your brand is one of their best friends. Thanks for everything you did for us, Veda, and I can't wait to work together again in the future!”

— Brandon